How to create an automated annual scorecard that tracks various metrics?
Set targets, calculate %to target, weightings, threshold, stretches, aggregated score.
Create snapshots of live datasets to do monthly and quarterly comparison.
Chris is a business analyst who likes to practice data modeling in her free time.
She particularly enjoys building analytical models to achieve marketing objectives. For example: clustering models for auto segmentation, propensity models for customer lifetime value predictions, and attribution models for channel evaluations.
This is a blog for Chris to practice her analytical skills and connect with like-minded people.